Wednesday, November 17, 2010

the now news

non-stop news

The transformation in Media technology has also altered government communication strategy. "The biggest White House press frustration is that nothing can drive a news cycle anymore."

This is on page 43 last paragraph in the first Column. Aurthur Ken Auletta is saying it and he quotes Mark McKinnon.

The transformation they are talking about is how technology is effecting the media today. Technology is speeding up the news proses, now anyone can get any news they want just by checking the computer or the T.V. so the reporters need to keep it all up to date much more and accurate so they don't lose viewers. "Nothing can drive a news cycle anymore." no one can just decide that they want to report on a certain thing at any given time, now they report on the current news the new news.

This reminds me of how younger generations want everything now. If we want to know something we want it now. There are different ways to get information and quick we have this need for instant gratification.

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